Nothing about getting lean and strong needs to be complex.

Especially since it doesn’t have to be.

Not in its most basic form.

By the time most folks get to 40 years of age, you've probably dabbled in more complicated exercise-and-diet plans than you'd care to reveal.

You may notice that much of the good stuff (practicing mindful nutrition, training smart) is actually simple.

But that doesn’t prevent most over-40 men & women from messing it up, of course.

Way too many people, when presented with a proven system to get lean and strong, simply refuse to take action.

And, as a result, do not accomplish their priority-one goal.

Others do it unconsciously, because the "I’m not worthy" demons are relentlessly busy encouraging chaos and negativity.

I’ll bet some readers are experiencing this right now.

Maybe even you.

Want to avoid the overwhelm that keeps most 40+ men and women fat, sick, and out-of-shape?

Want to create the leanest, strongest version of yourself? 

And live happier life because you're focusing on the fundamentals?

Then I'd love for you to join me and the other men and women, over 40 years, who are making this dream a reality.

What's Your Minimum?

As you navigate the business of life, it’s going to be tough to prioritize exercise.

It’s also going to be tough to make mindful nutrition choices.

And that's totally okay.

Potentially you have the ability to spend more time with your family and work on that house project you’ve been ignoring.

Truth is, occasionally missing one training session won't make too much difference in the long term.

Making one or two poor nutrition choices won't make a difference either (it's actually encouraged).

Truth is, when you set a goal for anything (fitness, finances, family, etc), set three levels for each goal.

There's the stretch goal.

This is the goal that is shooting for the stars.

Everything would have to align, you'd have to work your tail off, and your dreams would have to come true for this to happen.

Then there's the actual goal.

Finally, there's the minimum or floor goal.

You will do everything possible to hit this no matter what it takes.

Let's roll with an example both fitness and non-fitness.

Maybe your goal is to get eight glasses of water a day.

That's your actual goal. Your stretch goal may be twelve glasses.

Then your minimum, your floor, may be six glasses.

So, the goal is eight, but you're not going to bed until you get six glasses of water in at minimum.

I don't care if you have to sit on the edge of your bed to drink three glasses because you only drank three throughout the day.

You do what it takes to hit the minimum, the floor goal.

A non-fitness example could be more quality time with your family.

Let's say you want to have a nightly sit-down dinner with your family.

A stretch goal may be seven sit-down family dinners per week, and the floor goal, the minimum, may be three sit-down dinners with your family.

As the deadline gets closer, if you're not on track to hit at least three sit-down dinners with your family, you may need to leave work early, ask your boss if you can work remotely some days, or look for another job...

...but you'll do whatever it takes to hit the floor goal, the minimum.

In goal setting, and especially right now, the floor goal is actually what drives you.

What's your minimum?

So maybe it's the six glasses of water.

Perhaps it's three servings of vegetables.

Maybe it's four workouts in the week.

Focus on at least getting the minimums, do whatever it takes.

Now more than ever is why having a coach on your side is so important.

Someone to not only help you map out a realistic routine and hold you accountable to it, but be there to support you through the emotional roller coaster that we’re all on.

It’s moments like right now where coaches shine at their best.

Another thing. I didn't say it's okay to miss 100% of your workouts... or eat poorly 100% of the time.

When times get tough, some folks will put their health on the back burner... saying they'll get healthy tomorrow.

Well, watch out for the "trap of "tomorrow."

Tomorrow becomes next week, next week becomes next month, next month becomes next year.

You hear people say this all the time...

"I want to lose this weight but I'll start tomorrow... or next week... or next month."

Even though they know that I can help them lose bodyfat, get fit, and live a healthier life today, they still find an excuse to put it off and procrastinate… until it's too late.

Until they've put on so much weight that they're now diagnosed with high blood pressure, diabetes, or worse.

I hear folks give this excuse all the time, too:

"I want a better and happier life, but I'll start next year."

Here’s the obvious question:

Why would you struggle for another year and fall deeper into depression and get drowned by excess bodyfat...

...when you can do something about it right now and make your life more successful next month?

But it's not too late, you just need to suspend your disbelief that change is possible.

Once you believe, next step is to take imperfect action.

Stop all of your "research" which, simply stated, is just another form of procrastination.

Stop listening to the naysayers who scoff at the mention of hiring a coach to help you.

These negative influences will only pull you down with them.

Ask yourself where you'll be a year from now if you continue doing what you're doing.

You're not alone because every single one of my client-athletes started with the same thought...

"I need to make positive changes in my life. I value my time so I will fast-track the learning curve by hiring a coach."

Don't believe me?

That's okay because the proof is in the pudding.

How successful have you been lately?

Once again, if you continue to do exactly what you’re doing... will you be better, the same, or worse 12 months from today?

Why not shortcut success by working with a coach that delivers results.

Also, in case you don't know me (or a friend asks "who is this Coach Joe guy?"), here is a quick bio:

• I'm a subject-matter expert in the field of of strength and conditioning, with over 55,000 hours of study and hands-on coaching experience
• I collaborate with the world's top strength and conditioning coaches.
• I was born to teach training and nutrition and recovery strategies.
• I offer a 90-day money-back guarantee.

It’s time to make this year your best year yet, despite the obvious challenges.

You'll learn from fellow client-athletes who walk-the-walk and talk-the-talk.

You'll also learn from having a coach who can provide straightforward feedback to your questions.

Here's just a short list of what you'll learn when you join our family (everything is delivered online by the way):

👉 How to batch-prepare your meals for the week and spend less money on food then you're spending today

👉 How to drop your bodyfat from 30% to 20%, or lower, in just 6 months.

👉 How to get stronger than you have ever been in your entire life. Seriously.

👉 How to practically guarantee you make consistent progress every week.

👉 How to create systems that help you avoid bad choices, and maximize your healthy habits.

👉 How to lose stubborn belly fat without long, slow cardio.

👉 How to get a restful night’s sleep (every single night) so that you can recover FASTER from stress.

👉 How to minimize the negative influences in your life so that you keep a positive mindset. In short, you'll get a step-wise blueprint to help you rebuild your body along with other like-minded folks.

You'll join a supportive community of folks who actually care about you.

Look, I’ve delivered over 100,000 workouts to satisfied clients around the globe... but we're missing you.

I don't want you to put off your success and fall into the trap of next year.

You need accountability.

You need a supportive “team” environment.

You need a progressive training plan and not some foolish “random” workout-of-the-day.

You need better and more reliable nutrition.

I can help you with all of the above and guarantee jaw-dropping progress within 90 days or you get a tuition refund.

That's my promise to you.

To your success,

Coach Joe

Joseph Arangio helps 40+ men and women get leaner, stronger, and happier. He's delivered over 100,000 transformation programs to satisfied clients around the globe. If you want to lose weight from home, with the best online longevity personal trainer, or you want to visit the best age-management personal trainer in the Lehigh Valley, you can take a free 14-day trial.